Founded in 1997 on a dining table by three entrepreneurs, Sanjeev Malhotra, Aneeta Ghasvala, and Tukaram Karve. The company has since grown to become a part of the Aliagroup of companies.
Facts
- India’s first, institutional and now largest brand strategy firm in Asia Pacific.
- Over 1,000 projects for over 200 brands that have impacted over 1 billion people.
- Footprint in over 25 countries and 6 categories.
- Over 90% of our revenues come from referral business.


