A band generally requires a re-launch if it stops appealing to its target audience, and is not achieving what it set out to do. We assist our clients in refreshing their brands without losing the essence of the brand.
- I want to re-launch my brand.
- Every brand suffers brand fatigue sooner or later. Especially in these days of short brand cycles and fickle consumer mindsets – the brandneeds to reinvent itself even more frequently WITHOUT losing relevance. DY Works has led the re-launch (often in wholly new avatars) of over a 100 of the nations most loved brands to invigoration. E.g. FAL, Clinic, Sunsilk, Air India, Hit, Sofit, Cinthol, Taj Mahal, taaza, 3 Roses, Huggies, etc.
- I want to take my product brand into a service brand or vice versa.
- Brands with sound and well entrenched positioning seek to extend the brand into new directions to exploit the brand equity. This requires a great amount of strategic thinking and can sometimes be detrimental to the brand. A well planned strategy and market mapping can reduce risks. DY Works knows the pitfalls of having launched both Lakme Beauty Salons a success, and Surf laundry service. Also Lipton, Ayush, Amul parlours,
- I wish to re-launch product and brand extensions.
- Every brand suffers brand fatigue sooner or later. Especially in these days of short brand cycles and fickle consumer mindsets – the brand needs to reinvent itself even more frequently WITHOUT losing relevance and the brand essence. DY Works has led the re-launch (often in wholly new avatars) of over a 100 of the nations most loved brand. Ex, FAL, Clinic, Sunsilk, Air India, etc.
- My packaging is dated; I need better packaging.
- Packaging is the final frontier of communication and perhaps the most under leveraged area. Indian brands often lose out to overseas brands due lack of focus on its impact, but this is changing. Packaging is usually the first step in any brand launch. However it has to originate after establishing if the need is to refresh or reposition. Packaging plays the most important role in communication – as is captive with the consumer. Today packaging has to lead perceptions while appealing to all senses. DY Works vast experience in this area stems to over 200 brands.
- How do I strengthen my brand in a recession?
- Surprisingly – some of the biggest companies or brands have been built in the depression, ex Coke, HP, Motorola, General Mills, GE, TATA’s. More often than not, companies choose to distance themselves from the market and consumers or employees – under the guise of cost preservation. The need is to do the opposite – not to spend – but to be innovative in INCREASING market and brand-connect with limited resources. This can be achieved only through Branding. DY Works will support you in creating a customized plan to engage the brand meaningfully in tough times to ensure it emerges even stronger when recovery occurs