Branding Solutions
Successful branding encompasses understanding ones market, ones consumer, their perceptions and determining what the value and benefit of that product or service is to them. Creating unique solutions that engages the customer through various touch points, and building strong relationships with one's consumer, is what successful brand building is about.
Our brand solutions take this into account and covers the key components involved in a successful brand building effort.
Case Studies
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Brand Creation
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Creating of the actual brand itself
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Brand Audit
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Scrutiny of the existing situation from the internal (employees) and external perspectives (customers, competition, etc)
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Brand Strategy
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The actual strategy formulated to successfully establish the brand
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Brand Vocabulary
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The key messaging and visuals used to communicate the essence of the brand; this vocabulary remains consistent.
– Identity Systems
– Mnemonics and Devices
– Icons
– Brand Style©
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Brand Communication
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The various methods used to communicate the essence of the brand.
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Brand Rejuvenation
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Revival of an existing brand
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Brand Architecture
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The structure of all brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from one another.
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Environmental Branding
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Development of a consistent internal and external environment to provide continuity in the brand image.
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Sonic Branding
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Use of sound to reinforce brand identity
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Naming and Nomenclature Systems
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Literally, nomenclature means the order of names. In the world of brands, it’s the word association and at-a-glance view of all company, subsidiary, division, product, service, technology, and other branded names and how they relate to one another.
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Information Architecture
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The art of expressing a model or concept of information used in activities that require explicit details of complex systems.
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Brand Books & Archives
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The brand booklet contains all the details of the brand from its strategy, essence, vocabulary, and communications. This ensures that the key elements are preserved as brand management or ownership is passed on.
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Brand Custodial Services
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Our custodial services ensure that the key messaging and essence of the brand is communicated with clarity and consistency to the consumer through all business strategy, advertising and marketing efforts, regardless of who manages your brand. How this message is communicated, is key in creating perceptions of value and quality in the consumers mind.
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