This area relates to all the issues pertaining to the internal company with regards to employees, internal communication and perceptions, lack of key driver participation, etc. Internal development is the cornerstone of brand creation, and a key component to enhancing your brand. DY Works has played an active role with our clients to help overcome these issues.
- My Brand us not well captured and archived
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This is a common issue with very well established firms, and brands as well. Brands have grown rapidly with few resources available to archive the brand history and heritage. DY Works works with brand partners (past and present), to create a Digital Asset Management (DAM) system which is specific architecture to suit your firm/brand and digitally capture the numerous aspects (assets) of the brand, and make it available at a click on the desktop of the stakeholders. A ready demo can be made at short notice.
Brands also change owners frequently; a well-archived DAM can secure a premium for the brand. - Employees do not understand the brand
- This is a common ailing in most companies, which have grown exponentially. The issue begins at the base where the brand essence itself is not captured succinctly or in most cases is not distinctive enough. DY Works will redefine this in a simple, (though simple may not be easy), manner and help the leadership with tools and techniques. It also truly helps management roll this out effectively to both provide understanding and motivation.
- Employees are not motivated by my product or service
- This often comes from lack of understanding and poor communication internally with regards to the vision and strategy behind the brand. This can be resolved by an internal branding effort to get key drivers and employees all on the same page and understanding.
- Employees do not understand the brand
- This often comes from lack of understanding and poor communication internally with regards to the vision and strategy behind the brand. This can be resolved by an internal branding effort to get key drivers and employees all on the same page and understanding.
- My employees do not communicate the same brand message
- In DY Works experience this occurs when there are too many messages going out through different stakeholders. Evangelizing the corporate purpose/vision and/or brand meaning has to be the responsibility of the leader. DY Works makes a toolkit and urges the leadership to ‘get out there’ and connect, and perhaps undertake an internal branding effort.
- Different departments communicate different things / My brand message is confused internally
- In DY Works experience this occurs when there are too many messages going out through different stakeholders. Evangelizing the corporate purpose/vision and/or brand meaning has to be the responsibility of the leader. DY Works makes a toolkit and urges the leadership to ‘get out there’ and connect, and perhaps undertake an internal branding effort.