DY Works uses its deep understanding and expertise of the local Indian market to develop an India Entry Strategy. We have also partnered with clients to launch overseas.
We understand the need for brands to have global appeal and a global language – we are after all human beings that have found a variety of platforms to communicate successfully with each other across the globe.
DY Works finds ways to capture the brand’s unique identity and experience across markets, while maintaining the customers overall brand experience. We customize the brand communications, points of contact and personal interaction to suit the tastes and preferences of the local culture while enhancing brand awareness.
- How do I make an International brand relevant to India?
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With over 50 official languages and 500 dialects with attendant regional biases - this is the single biggest challenge. India is a VERY different country in many aspects. Understanding the Indian consumer as an individual microcosm is almost impossible.
The need often is to revisit your own brand premise. Having been involved with MTV when it entered India, DY Works was an early adopter and knows what it takes to make global brands succeed in the Indian market place. The challenge may involve even revisiting the entire premise of the brand, often crafted painstakingly over years. With an understanding of over 200 brands that has impacted a consumer base of over 2 billion consumers, nobody understands the Indian consumer mindset across segments and regions like DY Works does.
- How do I market my brand in India?
- Understanding the Indian consumer precedes any marketing activity. DY Works helps you navigate this minefield as a media and budget neutral partner. Having been a partner to most Indian brand owners, DY Works is experienced in extrapolating your brand values for the Indian mindset while perhaps arriving at a modified positioning from which to set a go to market strategy.
- How do I enter new global markets?
- Our first advice to any client would be that there is an adequate market in India to address. DY Works first reviews whether a brand has reached its full potential in the local market. DY Works has assisted our Clients create a strategy to discover brad relevance in the geography of intent, and launch there if so established.