Marketing
Successful marketing encompasses first understanding what the consumer wants, determining what the value and benefit of that product or service is to them, and then creating solutions that will inspire them to buy both in the areas of pre and post purchase, to maximize sales.
This forms the base strategy for all our marketing and value creation efforts along the entire customer journey.
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Customer Understanding
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Understanding the core perceptions a customer has about a certain product or service and the role it plays in their life. It requires digging down into their unconscious emotions and thoughts and bringing them to the surface. This information serves as the basis for any consumer based branding or marketing efforts.
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Customer Segmentation
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Segments customers into groups with common characteristics (based on the category, the product and their life) to enable companies to optimize their marketing programs and allocate marketing budgets more effectively.
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Buying and Usage Process Analysis
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By classifying customers into usage categories, management can design appropriate strategies for each market segment. The objective is to move customers up the ladder, where possible. A good understanding of our customers’ purchasing patterns helps us keep our customers and gain a larger share of their business.
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Value Proposition Development
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Involves defining the core competencies of a product or service, what makes it different and why a customer would want to buy. Defining the value proposition directs the way the entire organization approaches the customer across all channels.
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Marketing Mix Optimization
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Marketing has two goals - to make you buy and to make you use. During this process the Brand has 6 opportunities to meet its consumer/audience. Traditional marketing focuses its methods to influence only on the pre purchase segment, i.e. use of fancy advertising. DY Works ensures that your marketing budget is optimized to maximize its influencing efforts in both the areas of pre and post purchase, to maximize sales.
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Activation Programs
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Various methods that can be used to launch a new or rejuvenate an existing brand or service
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Advertising Strategy
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DY Works is media neutral. We assess optimal methods and create the best communication strategy for you. Our methods go beyond using just traditional advertising media.
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