Launching a new product or service can be confusing, and careful study of its market, consumer and environment is key to its success. DY Works works with companies seeking to powerfully launch their brands. We deliver unique solutions with sustainable results. We launch products and services to enhance brand awareness, increase sales and build greater market share.
- I wish to launch a new product or service
- DY Works has assisted numerous products and services ranging from new launches to creating sub products and product extensions. From thought to implementation, DY Works supports company owners in bringing their product or service portfolio alive in the marketplace and more importantly in the targeted consumer’s mind. Our deep understanding of consumer behaviour provides the right foundation for your company. Our belief is that a company’s success lies in convincing consumers that there are meaningful differences in the product or service category, i.e. establishing clear perceptions of value and quality. This has led to DY Works highly successful launches of new Mega Companys like Thapar Group: Avantha, LifeCell, Ayush, Aviance, Sunfeast, etc.
- I need help name my product or service
- A name is the only thing that remains forever. Our process ensures that the name selection is simple yet clutter breaking, distinctive yet objective and evocative while being relevant to the service or product history, values and benefits. DY Works has created memorable names like Sunfeast, Thapar Group’s: Avantha, Dark Fantasy, Perfect Radiance, etc.
- I need help name my product or service
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A name is the only thing that remains forever. Our process ensures that the name selection is simple yet clutter breaking, distinctive yet objective and evocative while being relevant to the service or product history, values and benefits. DY Works has created memorable names like Sunfeast, Thapar Group’s: Avantha, Dark Fantasy, Perfect Radiance, etc.
In case of product or service lines naming extends to the entire vocabulary, and sets a tone of voice providing a family feel to your company range and architecture. Losing simplicity is the biggest threat to naming. - I need help with my corporate identity system
- We always point out to our prospective clients that Corporate Identity should NEVER be a cosmetic exercise. It has to represent the values, belief systems and the personality of the organization. It is the visible tip of an iceberg that has a huge foundation below. The CI system aligns the organization vision and values and is a thread that binds the communication internally and externally. DY Works has created over 20 large corporate identities incl. the multibillion Thapar Groups: Avantha, Nerolac, Dabur, Air India, Ghai Hotels, LifeCell, etc.
- I need a logo
- The Logo is an ingredient of the Corporate or Company Identity System. It is the visible symbol of a company, firm, product or service’s promise. The logo co exists with five other aspects of the Identity that DY Works terms as The Active Identity©. DY Works has created active identities for Fair & Lovely, Dabur, Thapar Groups: Avantha, Sunfeast, etc.
- Who should our communications be targeted toward?
- Very often every company (firm, product or service) has to go beyond its consumer or employee to nine audiences identified by DY Works. For instance interest groups need to be communicated with as a part of your company communication initiative.
- Who is my competition?
- DY Works believes that a company has to create standards for itself, and must keep raising the bar to remain a leading company that is well ahead of “competition”. Competition is increasingly becoming irrelevant for a confident and leading company. Having said that, DY Works supports our clients identify competitive developments to stay ahead of the curve – and in fact lead the space through focus and rigor – the two most important aspects of company development
- I am not certain my Product or Service Architecture is robust?
- Every maturing company is faced with this dilemma. With DY Works experience of both cross-category and cross-geography understanding, we assist in creating a strategic architecture to help a company squeeze the maximum from its core proposition. DY Works has successfully guided our clients to exponential growth by embellishing the company architecture e.g. FAL, Sunfeast, Nerolac, Pepsodent, etc.
- How do I build a B2B company?
- Building a B2B company requires a completely different approach, simply because it targets at a narrow segment or often numerous segments. DY Works has analyzed the needs of several B2B companies and realized that it needs as many as 9 audiences. For instance addressing regulatory bodies or trade associations is an important ingredient in ensuring company integrity. This approach provides a leadership stance to the firm, such as was the case with ABB, DAIWA Securities, Ruchi Soya, Morepen, etc.
- How to I build a B2C company after having a successful B2B company or vice versa?
- The rules of engagement are very different in both cases. We begin with first reviewing the organizational mindset. It is imperative to begin by shaping and guiding management. Once this has been founded the crossover can occur with a grounded team, as was the case with Ruchi, Morepen, etc.