A Product or Service generally requires a re-launch if it stops appealing to its target audience, and is not achieving what it sets out to do. DY Works continues to assist our clients in refreshing their product or service portfolio, and re-positioning itself all while creating a big impact in the marketplace.
- I want to re-launch my product or service
- Every company suffers company fatigue sooner or later. Especially in these days of short company cycles and fickle consumer mindsets – the company needs to reinvent itself even more frequently WITHOUT losing relevance. DY Works has led the re-launch (often in wholly new avatars) of over a 100 of the nations most beloved company’s to invigoration. E.g. FAL, Clinic, Sunsilk, Air India, etc.
- I want to take my product company into a service company or vice versa
- A product or service that has sound and well entrenched positioning may seek to extend the company into new directions to exploit the company equity. This requires a great amount of strategic thinking and can sometimes be detrimental to the company. A well planned strategy and market mapping can reduce risks. DY Works knows the pitfalls of having launched both Lakme Beauty Salons a success, and Surf laundry service. Also Lipton, Ayush, Amul, etc.
- I wish to re-launch my product or service an extensions
- Every company suffers company fatigue sooner or later. Especially in these days of short company cycles and fickle consumer mindsets – the product or service needs to reinvent itself even more frequently WITHOUT losing relevance and the essence of the product or service. DY Works has led the re-launch (often in wholly new avatars) of over a 100 of the nations most loved company. Example, FAL, Clinic, Sunsilk, Air India, etc.
- My packaging is dated; I need better packaging
- Packaging is the final frontier of communication and perhaps the most under leveraged area. Indian company’s often lose out to overseas company’s due lack of focus on its impact, but this is changing. Packaging is usually the first step in any company launch. However, it has to originate after establishing whether the need is to refresh or reposition. Packaging plays the most important role in communication – as is captive with the consumer. Today packaging has to lead perceptions while appealing to all senses. DY Works vast experience in this area stems to over 200 companies.
- How do I strengthen my product or service in a recession?
- Surprisingly – some of the biggest companies or companys have been built in the depression, ex Coke, HP, Motorola, General Mills, GE, TATA’s. More often than not, companies choose to distance themselves from the market and consumers or employees – under the guise of cost preservation. The need is to do the opposite – not to spend – but to be innovative in INCREASING market and company-connect with limited resources. This can be achieved only through Branding. DY Works will support you in creating a customized plan to engage the company meaningfully in tough times to ensure your product or service emerges even stronger when recovery occurs.