Sales issues generally stem from having an undifferentiated brand, where there is little or no meeting between the brand and the consumer’s perceptions of the brand itself. There are generally several ways to resolve this successfully and quite easily.
- My Brand or service is not generating adequate sales
- There could be many reasons for this – some of them to do with supply chain or an inadequate understanding of the retail environment. DY Works audits the status and offers solutions on the company front, and if required we are happy to refer you to known experts in other aspects of the sales cycle.
- My Brand or service is losing relevance with my existing consumer
- Every product or service needs to be invigorated and refreshed sooner or later. Especially in these days of short company cycles and fickle consumer mindsets – the company needs to reinvent itself. However an important aspect often missed is the invigoration of the company team itself. DY Works helps them see the world through new eyes – with an experience of rejuvenating over 200 brands DY Works rejuvenates corporations setting them on a new growth trajectory.
- How do I sell more and pay less?
- This can only happen by changing mindsets. By letting go of conventional mediums and actively pursuing new ones; innovating, inventing and trying new avenues. DY Works is your partner in achieving this. DY Works WIN (What Is Next) Team constantly pushes you to seek the next new initiative as a business process, and not a stand-alone company activity.
- My competitor sells more, why?
- This usually has less to do with the competition, and more about the image associated with one’s own product or service. We believe today one has to make the competition irrelevant. There is always the need for a good product or service. The need is to create a disruption with value that a consumer cannot refuse. Nobody needed yet another Search Engine, but Google was created and made competition irrelevant. Nobody needs another mobile phone, but Nokia delivers to the market a model a week, and we buy it. Both Nokia and Google set benchmarks for themselves against which they keep raising the bar.
- My Brand does not attract new customers
- This deals directly with issues of brand relevance and positioning in the marketplace
- We have been unable to create customer loyalty
- In this cluttered environment, creating customer loyalty is amongst the biggest challenges and cannot be achieved through loyalty clubs and promotions alone. It can only achieved by being actively engaged with your consumer. The ability to pursue, listen and engage your customer in the growth of your company is key. DY Works proposes many ways to attract and retain your consumer and make your customer a partner in development.
- My customer does not see the value
- If you are confident about your brand promise, value and delivery – then communication is the main issue – it could be the wrong positioning and message, wrong mediums used or wrong placement. DMA will evaluate the same for you and with an experience of over 2 billion consumers can offer optimal suggestions.
- My competitor sells more, why?
- This usually has less to do with the competition, and more about the image associated with one’s own product or service. We believe today one has to make the competition irrelevant. There is always the need for a good product or service. The need is to create a disruption with value that a consumer cannot refuse. Nobody needed yet another Search Engine, but Google was created and made competition irrelevant. Nobody needs another mobile phone, but Nokia delivers to the market a model a week, and we buy it. Both Nokia and Google set benchmarks for themselves against which they keep raising the bar.
- We need to keep slashing prices
- Very obviously that this may be necessitated to fulfill a short-term cash flow need, but in the long run it will devalue the product or service. The need is to create a PULL to the product or service. If the product is inherently robust, the need is to increase saliency and demand. Branding is one of the many area in which DMA can support you.
- How do I sell in a recession?
- Surprisingly, some of the biggest companies have been built in the depression, such as Coke, HP, Motorola, General Mills, GE, TATA’s, etc. More often than not, companies choose to distance themselves from the market, consumers or employees, under the guise of cost preservation. The need is to do the opposite; not to spend but to be innovative to create INCREASE market sales and create customer connect with limited resources. This can be achieved only through Branding. DY Works will support you in creating a customized plan to engage the brand meaningfully in tough times to ensure it emerges even stronger when recovery occurs.